Youknow.
Selected works by order of appearance:
1. SS26 Nothing Lookbook
2. AW25 Nothing Lookbook
3. AW24 Knitwear Lookbook
4. Kai Kara-France X YK Campaign
5. AW23 Campaign
6. Bones Capsule Lookbook
7. AW25 Lookbook & Campaign
8. Blocks Campaign
9. YK MOVE ‘Keep Stacking Days’ Lookbook
10. YK MOVE Women’s Campaign
11. Paper Bag Installation - fully crafted by hand - made for YOUKNOW. Sydney Pop-Up
12. SS26 ‘Catch & Release’ Campaign & Pop-up design and execution
13. Selected works of YK Kids Campaign & Lookbook imagery
14. Selected works showcasing set design and build execution.
15. The Morning Shift merch & tour promo and studio design/build.
Responsible for creative direction, concept development, casting, styling, and full execution across all featured work.
YOUKNOW. Art Director/Stylist 2023 — Present
Art Director and Head Stylist at YOUKNOW. Shaping the brand’s visual identity across product, content, and spatial design. Contribute to early collection development, concepts, styling.
Creative direction, casting and execution of all campaign, lookbook, and e-commerce shoots.
Creative direction of all physical spaces.
Spatial design, installations, signage, packaging and overall brand experience of our flagship store in Tāmaki Makaurau. & Pop Ups in Perth, Gold Coast, Sydney, Melbourne, Wellington and Christchurch.
Creative direction for The Morning Shift & Play On - Leading Australasian Podcasts that fall under the YOUKNOW. brand umbrella. Photoshoots, styling , studio design and build.
My role spans fashion, brand, and environment, ensuring a cohesive creative vision across every touchpoint.
